One of the artforms of the commercial era is advertising. I use the word in its modern sense.
Philosopher and social commentator Marshall McLuhan called advertising "the greatest art form of the twentieth century," and "the cave art of the twentieth century." These axioms reveal a subtle criticism and warning to our audio-video age even while recognizing advertising's influence.
But if you're going to do advertising and do it well one would be wise to learn from the masters, and one of them is Apple, or Apple's ad agency.
It's not easy to create a memorable ad but to create one that gets people to act, to actually go out and buy the product, as Apple does, again and again, is something to appreciate.
Here's their latest:
No mention is made of gigabytes, mps, or pixels.